Michael Lodge - listen to my PodCast
Lodge & Co. www.lodge-co.com
Offices: Burbank, CA & Greenville, SC
I am sure that as you watched the news on Sunday, covering the deadly attack on a Christian church in Texas as they were worshiping, you head the comment, "See something - say something". And they were very clear that if you looked at the shooters Facebook page that there were pictures of an individual holding riffles. Those that knew this individual and the story that surrounded him would have maybe said something when they saw his social media pages. From the time he was thrown out of the military and until now. Perhaps we have gotten to the point where we need to monitor our social media better and say something without fear of it coming back to hurt those that speak out.
Those of us that are in business have a responsibility as it relates to social media monitoring. Most of us now monitor so many social media outlets that our employees and clients use. By monitoring social media we can tell if an employee is posting something that can do harm to our business. An employee's action on social media put our business in a risky situation. Employers can be held liable for actions their employees take within the course and scope of employment. If your employee posts false statements or rumors about a competitor or co-worker on Facebook, you might be exposed to potential defamation claims.
So business and individuals have to monitor what is being posted on social media that can cause harm to your business or even to others within your community. Business has to put measures to control this social media issues and remain in the various states laws that deal with privacy and social media.
Here are a few things to keep in mind as you craft your social media policy:
Monitor social media, make sure that fired employees are not posting hostile information about you or your company. We get back to the focus - See Something - Say Something. We have to think differently now, this is a new age in many countries in dealing with people. The age of political correctness is over, it has done too much damage, and we now have to be proactive in how we deal with people that surround us or leave us.
Think about it very carefully. Be proactive. Protect your business and employees by being more focused on social media issues.
MORE INFORMATION YOU CAN USE:
The Small Business Administration has some tips on how to craft a social media policy for your small business, including a few example policies from well-known businesses.
NOTE: Thank you to the Hartford and the business playbook. The Hartford insures our firm.